Argumentative Essay Assertive Communication - 1354 Words

Assertive Communication: Part A A On August 25 2017, around 3pm I started to ring my associate teacher for arrangement visits. One of the teacher answered. After introducing myself, what institution I came from, I proceeded to talk about my associate teacher, I questioned her and said â€Å"Can I talk to Katrina?† That moment I felt awkward, start to make apology and end the call, when she said there’s no Katrina here. I supposed to say then Catherine. After checking and re-checking the name. I decided to make a call again, she humbly corrected me and said â€Å"I know you want to talk to Catherine but she’s not your associate teacher and she’s not here†. â€Å"Your associate teacher is Wei† she added. Without hesitation I replied â€Å"okay, no†¦show more content†¦Additionally, the power of my words – volume, tone and intensity is normal and fits into the situation. (Bishop, 2013). In conclusion, it’s okay sometimes to be a passive communicator, but always try to be assertive. Listening skills A. On August 18 2017, I had a one on one conversation with my associate teacher regarding what I have done with my first week at the center. I replied honestly â€Å"So far so good and I am enjoying it,†. I listened to her as she speaks. I used facial expression and gestures in what my AT was saying. She also told me all the things I have done better and other things which I need to improve on. That was a short and casual discussion. At the end of the conversation, I observed things that I didn’t recognize in my first few weeks. B. I used listening skills in this situation, but when the time that I will apply those things, I observed that I heard it incorrectly and find my listening skills unsuccessful. C. I learned in communicating with adults, especially in this kind of situation that we need to be humble and honest with ourselves. D. Keep an open mind as well as for respect, don’t interrupt if someone is speaking. Lastly, listen carefully and try to picture what the speaker is trying to say. E. As I reflect on this situation, what I did was, I tried to apply all the things that I heard, but unfortunately, there some things that I heard incorrectly. For example, if someone is talking about rats and you feelShow MoreRelatedInterpersonal Communication Is An Effective Communicator1624 Words   |  7 PagesVerderber, K, Verderber, R and Berryman-Fink, C. (2010), stated that interpersonal communication is, â€Å"The process through which people create and manage their relationships, exercising mutual responsibility in creating meaning.† (p. 5). To be an effective communicator, it is vital that the person possesses and practices effective interpersonal skills. Over this semester, important interpersonal skills have been developed through a series of six workshops and assessed in two pieces of assessmentRead MoreInterpersonal Communication Is An Effective Communicator1574 Words   |  7 PagesVerderber, K, Verderber, R and Berryman-Fink, C. 2010, stated that interpersona l communication is, â€Å"The process through which people create and manage their relationships, exercising mutual responsibility in creating meaning.† (Pg. 5) To be an effective communicator, it is vital that the person possesses and practices effective interpersonal/communicational skills. Over this semester, important interpersonal skills have been developed through a series of six workshops and assessed in two piecesRead MoreAn Individual s Level Of Emotional Intelligence1524 Words   |  7 Pagesemotions and mental strength. Having emotional intelligence is fundamental to producing healthier, happier, superior performing teachers. This essay will firstly illustrate emotional intelligence and examine the traits, behaviours and emotions that define a healthy, competent teacher. The second part will analyse the effect’s interpersonal communications and intrapersonal self-management has on developing strong professional performance. Finally, it will discuss the te acher’s role in overcoming debilitatingRead MoreThe Japanese Traditional Society Essay1715 Words   |  7 PagesCultures can be differentiated on the basis of the relationship between communication in that culture and the interactants’ depending on the context in which it is presented (Adair et al, 2009). This essay will evaluate USA and Japanese business culture and the resulting behaviours. Using the set of bipolar scales by Hofstede (1993) and Trompenaars and Turners (1998) it will observe to varying degrees how business culture is closely tied to national culture using a set of bipolar scales, while HofstedeRead MoreHow Far Do You Agree Cybercrime Is an Ever Increasing Danger2571 Words   |  11 PagesCommunication Skills Comms 1010 Unit 1: Introduction to communication Communication can be defined as the sharing of meanings. In fact, the word communication is derived from the Latin verb communicare, which means: be in connection with. Communication also belongs to the same family of words as community. In communication, there is a sharing of meanings among persons or other entities. Those meanings may be transmitted through: a linguistic form (through a structured language)Read MoreManagement: Social Responsibility and Page Ref19403 Words   |  78 Pagesformal social institutions. Diff: 3 Page Ref: 36-38 AACSB: Analytic Skills Objective: 2.2 17) Cultures with a high assertiveness rating tend to have people who are timid and shy. Answer: Explanation: A high assertive rating is the opposite of being timid and shy. Assertive people are confrontational and not reluctant to demand what they want. Diff: 2 Page Ref: 37 AACSB: Analytic Skills Objective: 2.2 18) Future orientation is a measure of how successful a society is at delayingRead MoreTop 1 Cause for Project Failure65023 Words   |  261 Pagesare the TOP10 causes of Project failure that Mathew can think of (they are not in any kind of order): #1. Lacking Sponsor s Involvement/Ownership #2. Halo Effect (Wrong Man for the Job) #3. Poor HR Management #4. Poor/Inadequate Project Communications #5. Ignoring Project Stakeholders #6. Absence of Risk Management #7. Scope Creep/Unrealistic Expectations ( scope creep: Frequent and uncontrolled changes in the scope or requirements of a project) #8. Lack of Monitoring of Plan #9. AbsenceRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPersonality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and PracticesRead MoreLibrary Management204752 Words   |  820 Pages117 6—Marketing Information Services . . . . . . . . . . . . . . . . . 118 Marketing—A Strategic Component . . . . . . . . . . Marketing—The Audit . . . . . . . . . . . . . . . . . . . . Marketing—The Value Factor. . . . . . . . . . . . . . . Communication—Promotion as a Basic Element Evaluating—Checks and Balances . . . . . . . . . . . Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119 . 122 . 124 . 125 . 127 . 128 SectionRead MoreDeveloping Management Skills404131 Words   |  1617 PagesGaining Power and Influence 279 Motivating Others 323 Managing Conflict 373 PART III GROUP SKILLS 438 8 Empowering and Delegating 439 9 Building Effective Teams and Teamwork 489 10 Leading Positive Change 533 PART IV SPECIFIC COMMUNICATION SKILLS 590 591 Supplement A Making Oral and Written Presentations Supplement B Conducting Interviews 619 Supplement C Conducting Meetings 651 Appendix I Glossary 673 Appendix II References 683 Name Index 705 Subject Index 709 Combined Index

“According to the Australian Bureau of Statistics Personal...

â€Å"According to the Australian Bureau of Statistics Personal Fraud Survey 2010-11, an estimated total of 1.2 million Australians aged 15 years and over were victim of at least one incident of identity fraud in the 12 months prior to the survey interview..† (Afp.gov.au, 2014) Identity fraud is a type of fraud that involves illegally pretending to be somebody else for a beneficial gain. This can result in emotional and/or financial devastation. This is a very common legal issue facing Australian stakeholders, costing them a total of $1.4 billion AUD to date (Afp.gov.au, 2014). Identity theft has many consequences and issues that are involved with it. As a result of this, laws have been put in place just for identity theft. Different†¦show more content†¦This law states that any person can be affected by identity theft, the other person may be— living or dead; real or fictional; natural or corporate, as stated in the law. In present times, identity theft occurs much more virtually rather than physically making this a serious issue for those who aren’t familiar with technology (seniors etc.) â€Å"It is crucial that senior members of our community are equipped with the necessary knowledge and skills to use information and communications technologies (ICT) and have the necessary information to make informed decisions online and to become good digital citizens. It is clear that understanding how to navigate the cyber environment safely is an important element in the development of digital literacy.† (Australian Federal Police, 2012) Another law that refers to identity theft is the Criminal Code act 1995 section 131.1, which focuses more on a Commonwealth view. It states that a person is guilty of an offence (theft) if the person dishonestly appropriates property belonging to another with the intention of permanently depriving the other of the property; and the property belongs to a Commonwealth entity. It also states the penalty for committing theft is a 10-year imprisonment sentence, showing the seriousness of the crime. Different stakeholder groups have been affected directly in Australia by identity theft online. A particular group are the government sectors. Government sectors are affected mostly by large,Show MoreRelatedAP Stats Mid Term Review Problem Set 13873 Words   |  56 Pagesbeen a better choice for displaying these data. ____ 3. Here are the IQ test scores of 10 randomly chosen fifth-grade students: 145 139 126 122 125 130 96 110 118 118 To make a stemplot of these scores, you would use as stems a. 0 and 1. b. 09, 10, 11, 12, 13, and 14. c. 96, 110, 118, 122, 125, 126, 130, 139, and 145. d. 0, 2, 3, 5, 6, 8, 9. e. None of the above is a correct answer. ____ 4. If a distribution is skewed to the right, which of the following is true? a. The mean must be less than theRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesIntroduction to Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, ThirdRead MoreDoing Business in the Asia/Pacific Rim Region31325 Words   |  126 PagesHong Kong China +852-2522-9882 PHONE +852-2522-3367 FAX www.lilyfennlawyers.com Contact Attorney: Lily K.B. Fenn lilyfenn@lilyfennlawyers.com INDIA J. Sagar Associates (JSA) 84 E, C-6 Lane, Sainik Farms New Delhi 110 062 India +91-11-2955-2714 PHONE +91-11-2955-2717 FAX www.jsalaw.com Contact Attorneys: Jyoti Sagar jyoti@jsalaw.com Sajai Singh sajai@jsalaw.com Wynn Williams Co. Level 7 BNZ House 129 Hereford Street Christchurch 8011 New Zealand +(64†3) 3797†622 PHONE +(64†3) 792†467 FAXRead MoreSales and Marketing for Financial Institutions80443 Words   |  322 Pagesequivalents: Financial Markets and Economic Principles (FIN111) Law, Regulation and Ethics (FIN112) Techniques in Financial Analysis (FIN113) Risk Management for Finance Sector Enterprises (FIN114). Study commitment It is anticipated that the total study commitment time for this subject will be approximately 120 hours. This includes: reading subject notes and any required readings (e.g. articles and textbook chapters) completing learning activities in the subject notes (e.g. ‘Discuss this’, ‘ApplyRead MoreImpacts of Information Technology on Individuals, Organizations and Societies21097 Words   |  85 PagesEpisode III— Revenge of the Sith before the movie officially opened. Even Bram Cohen, creator of BitTorrent (a peer-to-peer file-sharing program responsible for an estimated 65% of illegal movie downloads in 2005), agreed to cut links to MPAA-pirated content off his Web site (Leung, 2006). Yet the problem seems to be getting worse. According to London-based research firm Informa, illegal movie downloads cost the industry U.S.$985 million in 2005, up from U.S.$860 million in 2004. Growing access to broadbandRead MoreHuman Resources Management150900 Words   |  604 PagesSystems analysts Personal and home care aides Physical and corrective therapy assistants and aides Home health aides Medical assistants Desktop publishing specialists Physical therapists Occupational therapy assistants and aides Employment 1996 212 216 506 202 84 495 225 30 115 16 2006 461 451 1,025 374 151 873 391 53 196 26 Change, 1996—2006 Number 249 235 520 171 66 378 166 22 81 11 Percent 118 109 103 85 79 76 74 74 71 69 SOURCE: U.S. Department of Labor, Bureau of Labor Statistics, http://statsRead MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow theRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesDiversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The OrganizationRead MoreLogical Reasoning189930 Words   |  760 Pages.............................................................................. 325 Exercises .......................................................................................................................................... 326 CHAPTER 11 Logical Form and Sentential Logic .................................................................. 334 Logical Equivalence .....................................................................................................................

Positive &Negative Aspects Mcdonaldized Hospitality &Tourism Industry

Question: Discuss about Positive And Negative Aspects Of The Mcdonaldized Hospitality And Tourism Industry In The 21st Century. Answer: Introduction Background of topic McDonaldization is considered as the process through which fast food restaurant principles dominate a various sector of society (Kellner, 1999). Ritzer had mentioned that McDonald is termed as the trademark or either the role model for different organizations of food supply for providing the quality and excellent food services to the customers (Lockwood, Medlik Muller, 2001). McDonaldization holds the common points that are linked with Taylorism that only bring changes in American culture, but even bring change in global culture. McDonaldization is also used in many organizations like kinder care, Toys R, USA Today, Bookstores, and many other companies (Lockwood, Medlik Muller, 2001). McDonald is famous due to its quality food and service, customer service, decisions, management techniques and business controllability. The five key factors on which the concept of McDonaldization relies predictability, efficiency, control, and calculability (Lockwood, Medlik Muller, 2001). Efficiency-this method is adopted through McDonald for the meeting the objective such as attaining high profit through spending less effort and budget (Hartley, 1995). The key point of enhancing the efficiency is depicting the interest that is beneficial for customers like a drive by food, serve on your own, and supermarkets, etc. Lastly, the customers do for themselves, which was earlier done by companies (Lockwood, Medlik Muller, 2001). Efficiency could be attained through maintaining the rules and regulations of the enterprise. Calculability- it is explained in the context of quantity in the context of items and services offered to the customers within the stipulated time. As per McDonaldization, the volume is considered as equal to the quality and the right way in that the services is offered by the customers (Lockwood, Medlik Muller, 2001). Predictability- McDonald provides the predictability with the tender to provide the similar items and services all-round the year (Bryman, 2004). Its a process to build the structured environment through quality services by the year. It mentions that the burger that is sold at the outlet in the UK need to have the similar taste while eating at the American store (Lockwood, Medlik Muller, 2001). The staff working in the company, and the one following the McDonaldization are predictable and follows the rules and regulations given by the enterprise (Ritzer, 1996). Control- Control is considered as the technique that follows the McDonaldization through which the employees are given pre-instructions to complete specific tasks, in which few are standing at the counter of cash and deals with the money and orders that are not made by selling the burgers, and there are few who make the burgers and are not permitted to stand at the counters of cash (Lockwood, Medlik Muller, 2001). This type of working of staff is monitored by the managers in particular stores (O'Neill, 1999). Organizations that make use of technology in the process of McDonaldization supports in serving the customers in a consistent way (Martin, 1991). Statement The theme statement of the essay is to analyse the positive and negative aspects of McDonaldization in the hospitality and tourism industry in the 21st century. Importance and core definitions McDonaldization is the rationalization process that is taken to the extreme level. Rationalization is referred as the sociological term, which implies the substitution of logical consistency for the traditional rules and regulations (Ytreberg, 2001). On the essential aspect of the McDonaldization is that all the tasks could be rationalized (Poynter, 2002). Discussion/Analysis Critical analysis of the positive and negative aspects of the McDonaldized hospitality and tourism industry in the 21st Century The basic picture drawn through various travel authors is that people think to go and experience something that is quite ordinary and gains tourism experience to some degree, which covers up the features that try to generate the tourist gazes, which is variant from the day to day experiences left by the tourism. Ytreberg (2001) argues that despite for searching strange things, various other components of the tourist experience production might go familiar to the visitor, to make them feel comfortable (Ytreberg, 2001). The combination of known and familiar along with unknown and unfamiliar within the society is related to Ritzer and Liska; that is named as McDonaldization, and the same is attained through the modern viewpoint, that is McDonaldization of society (Yeganeh, 2011). George Ritzer mentions that the world is becoming increasingly more calculable, efficient, dominated and predictable as the same is controlled by the non-human technologies (Ytreberg, 2001). The most interesting aspect in our case is to understand how the tourism is increasing more and more McDonaldized (Ritzer, 1998). If the concept of McDonald is manifested through the society rationality in general terms, Disney could be represented in the tourist industry (Ytreberg, 2001). Ritzer and Liska consider the theme parks of Disney being the key contributor in coming up with McDonaldization principles in the tourism sector (Ritzer, 2007). Therefore, they produced the actual phenomenon such as McDisneyization of the hospitality and tourism industry. The influence creates by the theme park of Disney in the tourism sector as per Ritzer, and Liska had led the McDonaldization in the less part of travel (Ytreberg, 2001). They refer the McDisneyizing in the examples like an amusement park, casinos, cruise ships, and theme parks and they even argue over the fact that tourist attractions increasingly tries to embrace the McDonaldization principles such as predictability, calculability, non-human technologies and efficiency (Ytreberg, 2001). Tipuri (2002) had studied that the Disney theme park case of using the McDonaldization process and discovered it is quite similar. The theme park of Disney is quite efficient and is even handled through numerous visitors (Tipuri, 2002). They had even set cost and packed tour that to certain extent tries to ensure about the visitors to particular calculability level, as the signs try to indicate about how long one could expect to wait at the specific attraction (Bruenderman, 2009). With the weekly or day to day passes that cover up rides going inside the park and the high standards of cleaning including the animal dropping cleaning, visitors often try to avoid all the unpleasant surprises and therefore, the park is entirely predictable (Ritzer, 2002). The accomplishment of technologies in the theme park is various (Tipuri, 2002). The rides and attractions are quite electronic and mechanical, and even the performance of human being are highly controlled by the techniques of non-human like lip synchronizing (Ursell, 2003). Anyone who had visited the theme park of Disney will be reluctant to agree with every component of Bryman analysis (Tipuri, 2002). By the theme parks are rationalized, however, it often seems to appear the inefficient and irrational due to the attractions of a long line (Can-Seng, 2002). The most expensive restaurants often take a risk in making the vacations incalculable and dont mention about all the additional offers of the toys and gifts. It implies that due to the incalculability, the visit might go unpredictable (Tipuri, 2002). As it is worth mentioning that today tourism had moved from the post-modernism to modernism. Although, Najam, Runnalls Halle (2007) consider the package tour for inflexible standardized to get reduced that are in opposition towards the claim of tourism of McDona ldization. Ritzer and Liska find Urry in the context of change through rigid towards flexible, but not package tours. They think that there is a shift in the flexibility level offered in the package tours, who even believe in McDonaldization (Najam, Runnalls Halle, 2007). The reason behind why the tourism fails inflexibility is because most of the vast society are mcDonaldized. The example that is used is related to standardized food, which tries to ensure about the tourist having the familiarity and predictability level (Najam, Runnalls Halle, 2007). It can be easily argued that all the above aspects, which add in the dehumanising tourism character, is the central point of McDonaldization of the industry of tourism and hospitality disagree with the MacCannell that even depict about how the travelling is related with experiencing the unfamiliar as well as new things that are linked to authenticity quest (Najam, Runnalls Halle, 2007). They can argue that the concept of McDonaldization is quite challenging, and the underlying reason is tourism, and its authenticity fails to exist (Erik, 1988). Therefore, McDonaldized tourism often signifies the idea of homogeneity that goes in contrast with the specialized niche tourism, which depicts about diversity (David, 1997). Ritzer and Liska often argue over the fact that more niche tourist items are provided, and still they believe in McDonaldization (Najam, Runnalls Halle, 2007). They had realized that the future exists in whether the industry will be able to spread in the niche markets. They are even highly convinced that people will also continue to visit places and travel within niche markets (MacCannell, 1989). They are even convinced that most of the people will either visit or go to places just for leisure, and yet they try to acknowledge about virtual touring in the context of visiting such as the internet (Najam, Runnalls Halle, 2007). Benefits of McDonaldization There are four factors, which explained the concept of McDonaldization and indicate that this complete process is mainly used for offering the better services as well as quality food (George, 1993). Its mentioned by Robert Samuelson, who is the Economic Columnist that the objectives of the structural business model explain about McDonaldization and even claim that the McDonald is the best restaurant that could easily place the goals of McDonaldization all over the globe (Smart, 1999). Organizations even embraced that the concept of McDonaldization holds various positive impact and customers attain the better options that are in wide range of items and services, such as: A wide range of services and products that are readily made available to the customers along with different options and choices (Benjamin, 1968). Availability of all the favourite items under a single roof (Smart, 1999). Product and service uniformity by the companies that embrace the McDonaldization. Expensive food goods and services that are easily made affordable by people Enhancement in organization efficiency Better quality, service, and enhancement in profits (Smart, 1999). Negative Aspects Differentiation in Culture happens due to the changes taking place within the society, intercommunication between two people, culture or group, and changes taking place in the lifestyle of individuals (McManus, 1994). Cultures often get a change in the context of changes in technology, politics, and ideas. Tourism importantly create influence on the changes that are induced by the contact among the societies of differing cultures. Tourism plays a significant role in transforming the culture (McManus, 1994). As per McManus (1994), tourist are viewed as the medium for bringing change in culture. Widening of cultural components like a drink, ideas, and food that impact the culture is known as diffusion of culture. The cultural elements that get change due to the dissemination of culture are food, languages, music selection and various other (McManus, 1994). As per McNair (1997), demands of customers and requirements are changing continuously due to the pressure for business and for the personal entertainment taking place in the tourism industry, which is becoming day to day part of the person (McNair, 1997). Diffusion of culture is used for the purpose of explaining the few common factors existing among two cultures, but the same is also criticized (Keith, 1999). Although this concept is mainly applied in discussing the culture similarities, the same could be criticized to imply in different cultures for understanding, whether its capable of development or its competent for cultural diffusion (Taylor Lyon, 1995). Although the concept of McDonaldization is mainly used for bringing the two cultures, which hold certain negative aspects related to the theory in the 21st century (John, 1990). McDonaldization supports in improving the cultures in various nations through different cultural components like drink, food, and clothes, but the same can change the country's cultural tradition that impacts the evolution of people mind-set, in which people often try to adapt the new traditions and cultures by dropping the age-old customs and traditions (Taylor Lyon, 1995). As mentioned by Taylor Lyon (1995), the ideas and techniques are mainly used for minimizing the prices and for enhancing the manufacturing industry efficiency, but this method could be highly undesirable for all the service providers (Taylor Lyon, 1995). As per Turner (2006), all the internal problems only try to give birth to all the increasing inefficiencies, such as it provide fast growth to all the fast food restaurants that enhance the health problems of the customers and even impact the environment (Turner, 2006). Ritzer (2004) also adopt issues, which link with quality and services affecting the hotel industry. Ritzer failed in addressing all the adverse impact of American society efficiency, as did by many other scholars. In many articles produced by the business and economics college, professors had claimed that outsource jobs by efficient market had limited the ability of job, skills and performance (Ritzer, 2004). An example of same could be viewed by staff of McDonald, who cook and prepare the food in the assembly line, in which staff is highly limited in the functions of the job. For example, the food dresser implies the food condiment, where else other people tries to wrap and build the food (Schlosser, 2001). In this manner, McDonald works to reduce the responsivities of food, so that staff of restaurant does multi-tasking and even remove the experience of learning through remaining humans at the cost (Roland, 1992). While this seems to appear to be quite active through the formulating process and products into more efficient for all the customers, and the same might leave a negative impact on staff members (Schlosser, 2001). For example, Walmart and Kroger, in which staff holds an opportunity to buy the products at the self-serve kiosk that might affect the employees in a negative way. Jobs that look healthy for individuals could now be easily done by the computers (Schlosser, 2001). It r educes the chances of human errors in the transactions and tries to create the short line, and even make life more efficient for the buyers. It also minimizes the jobs for the people and even limits staff duties (Schlosser, 2001). While consumers and businesses view the positive impact on the modern society, but Bruenderman, who is a professor believe this thing to be contrary (Emiko, 1997). Efficiency had led to fast pace society, in which people can easily attain what they want in less time and that too with fewer efforts (Schlosser, 2001). Although these things make the life quite easier, the same might look negative in the long term. It includes offering the limited opportunities, outsourcing of jobs, providing creativity to staff, and replace the human jobs with the technology. From fast food restaurants, shopping centres, open heart surgery, people in America are accustomed to reside in the fast lane (Schlosser, 2001). Individuals can quickly move to a grocery store for the purpose of microwaveable, food, made to order, frozen or either with the support of efficiency and technology (Mike, 1990). However, the question is what does this implies for the economy and job market? With various jobs that are taken by the computers, robots and outsourcing, this thing had given a boost to McJobs, which implies low-paying jobs, including little skill, which affords not significant advancement in opportunity (Smart, 1999). It creates one question, which affects the efficiency of the future society and individual ability to cope up with the regressing market of the job. While the one who accept the arguments about cultural imperialism often stress over the negative impact of McDonaldization over the local customs, and in this way, we should not forget that the McDonaldized system imperialism comes with numerous advances in the local way of completing the things (Smart, 1999). For instance, in Taipei and Hong Kong, McDonald had invented virtual cleanliness and had even served as the catalyst to improve the conditions of sanitary at various restaurants of the city (Smart, 1999). While one argues in the context of the position related to cultural imperialism in the context of McDonaldization, it is not possible to provide the single generalization, which applies to all the nations. For instance, In Korea, similar to other East Asian countries, there exist long history related to anti-Americanism and there exist a fear among the people of Korea to encroach Americanism and then lost their identity of Korean (Smart, 1999). Therefore, one can try to anticipate about the formidable opposition, but still, McDonaldization had spread in many nations (Smart, 1999). Finally, there exist a significant threat from the existing indigenous culture, but there are many counterexamples, which clearly depict that McDonaldization had contributed to the local traditions revitalization (Arjun, 1996). For instance, fast food restaurants had increased in Taipei, as the same had supported in revealing of traditional food like betel nuts. In the book, Jihad vs. McWorld, written by Benjamin Barber 1995 argues over the point of McWorld Enhancement along with the local fundamentalist movement development (Benjamin, 1995). Conclusion McDonaldization of the society is referred as the theory that is mainly used by various fast food restaurants or organizations for the purpose of offering the globalized and for providing the quality food as well as services. Societies make a change as per the cultural components through making massive changes while adopting the nation culture. It could be viewed that differentiation in culture often occurs due to the reason of cultural homogenisation, in which companies originate through various cultures, and they even try to develop the different nations, which were inherited from different cultures; therefore they bring the changes within the culture in different countries. References Arjun, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. Minneapolis. Benjamin, B. (1995). Jihad vs. McWorld. New York: Sage. Benjamin, W. (1968). The work of art in the age of mechanical reproduction, Illuminations, Arendt, H (ed.) Zohn, H (trans.) London: Free Press Bruenderman, A. (2009). Negative Effects of McDonalization. Gatton Student Research Publication. Gatton College of Business and Economics. University of Kentuky. Bryman, A. (2004).The Disneyization of society. London: Sage. Can-Seng, O. (2002). Cultural tourism and tourism cultures. Denmark: Copenhagen Business School Press David, W. (1997). "McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity," in Watson ed. Golden Arches East. Emiko, O. (1997). "McDonald's in Japan: Changing Manners and Etiquette," in Watson, d. Golden Arches East Erik, C. (1988). Authenticity and commoditization in tourism. Annals of Tourism Research, 15(3), pp. 371-386 George, R. (1993). The McDonaldization of society. Thousand Oaks: Fine Forge Press Hartley, D. (1995). 'The 'McDonaldization' of higher education: Food for thought?'Oxford review of education, 21, pp. 409-423. John, U. (1990). The tourist gaze, leisure and travel in contemporary societies. London: Sage Publications Ltd Keith. T. (1999). "The Moral Malaise of McDonaldization." In Smart, ed. Resisting McDonaldization. Kellner, D. (1999). 'Theorizing/resisting McDonaldization: A multiperspective approach. In Smart, B [ed] Resisting McDonaldization. London: Sage Lockwood, A., Medlik, S., Muller, H. (2001). Tourism and Hospitality in 21st century. Butter-Heinemann MacCannell, D. (1989). The tourist: a new theory of the leisure class. New York: Schocken books Martin, M. J. (1991). Academic libraries as information consumers: Implications for policy making.The Journal of Academic Librarianship, 17 (2), pp. 93-98 McManus, J. (1994). Market Driven Journalism London. New York: Sage McNair, B. (1997). News and Journalism in the UK: A Text Book. London. Routledge Mike, F. (1990). "Introduction." In M. Featherstone d., Global Culture: Nationalism, Globalization and Modernity. London: Sage. Najam, A., Runnalls, D., Halle, M. (2007). Environment and Globalization: Five Propositions. Denmark: International Institute for Sustainable Development O'Neill, J. (1999). 'Have you had your theory today?' In Smart, B [ed] Resisting McDonaldization. London: Sage. Poynter, G. (2002). 'Modules and markets: education and work in the "information age" in Hayes, D and Wynyard, R [eds] The McDonaldization of higher education. USA: Greenwood press. Ritzer, G. (1996). The McDonaldization of Society. Revised ed. Thousand Oaks, Calif: Pine Forge. Ritzer, G. (1998). 'The Mcdonaldization of American sociology: A metasociological analysis. In Ritzer, G [ed]The McDonaldization thesis. London: Sage. Ritzer, G. (2002). McDonaldization: The Reader. London: Pine Forge/Sage Ritzer, G. (2004).The McDonaldization of society: Revised new century edition. USA: Sage publications. Ritzer, G. (2007). The McDonalization of Society. Retrieved on 30 July 2016, from https://www.sagepub.com/upm-data/17264_Chapter_3.pdf Roland, R. (1992). Globalization: Social Theory and Global Culture. London: Sage. Schlosser, E. (2001).Fast food nation. London: Penguin. Smart, B. (1999). Resisting McDonaldization. London: Sage Smart, B. (1999). 'Resisting McDonaldization: Theory, process and critique. In Smart, B [ed] Resisting McDonaldization. London: Sage. Taylor, S., Lyon, P. (1995). 'Paradigm lost: the rise and fall of McDonaldization.'International journal of contemporary hospitality management, 7(2/3), pp. 64-68. Tipuri, D. (2002). Strategic Alliances in Croatian Tourism Industry - New Opportunities and Challenges. Global Tourism and Entrepreneurship in the CEI Region Turner, B. S. (2006). 'McDonaldization: the major criticisms' in Ritzer [ed] McDonaldization: the reader. California: Pine forge press. Ursell, G. (2003). Creating Value and Valuing Creation in Contemporary UK Television: or Dumbing Down the Workforce. Journalism Studies, 4(1), pp. 1-45. Yeganeh, H. (2011). Reviewing The McDonalization of Society by G. Ritzer. University of Minnesota, College of Business. 19 April 2011. Retrieved on 30 July 2016, from https://www.anglohigher.com/key_announce/key_announce_detail/11 Ytreberg, E. (2001). Moving Out of the Inverted Pyramid: Narratives and Descriptions in Television News. Journalism Studies, 2(3), pp. 357-372